Uncertainty, diverse global players, rapid technological change,
widespread price wars and seemingly endless reorganization define a
far-reaching shift resulting in a new organizational paradigm:
I am developing a website to become a solid reference for
academics, consultants, executives and students in the field of
creating organizations, developing strategies and inventing
managerial practices in the possibly disorderly and chaotic but
definitely hypercompetitive environments of today.
I would welcome your contributions in the form of articles,
white papers, notes, materials to the theoretical framework,
models, strategies, organizational forms and interdisciplinary
methods that address hyper-competitive environments. I will publish
them on this web site.
I teach three classes at the HEC - Université de
Liège, in the e-Mim post graduate program and in the masters
in business science prohram: Marketing Basics, Market Entry
Options, a strategic marketing class, and Integrated Marketing
Communications. I also teach in the HEC - Université de
Liège Entrepreneurs program, which brings the business and
academic worlds together, using an innovative pedagogy.
Please visit www.hec.ulg.ac.be for more information.
Michael Ghilissen, professor